ONLINE / OFFLINE MARKETING
OWNING A CUSTOMER FOR LIFE IS IN YOUR POWER, SO DON’T IGNORE THEM; THEY WILL GO AWAY AND NEVER COME BACK.
MARKETING IS… MEETING THE NEEDS OF THE CONSUMER WITH YOUR PRODUCT (OR SERVICE) AND MAKING A HANDSOME PROFIT IN THE PROCESS. SIMPLE.
We don’t want to bore you with endless charts so we’ll just sum it up this way:
Retail spending is way down and online spending is way up, therefore, now more than ever, your business has a glorious opportunity to capture a percentage of the available marketshare, if you’re willing to invest both money and resources to run marketing campaigns.
Because of the ease of doing business around the world, the Marketplace has become very niché-centric, and businesses can now do very well just selling ONE product to the world. We’ve seen it and helped many businesses do just that.
Of course, not all businesses can sell globally; some sell services specifically to their local area, so the strategy that is used for a client like this is going to be different than someone selling a unique product that is in-demand around the world.
THE DIFFERENT MARKETING CHANNELS
Understanding your target market and where they spend most of their time will help us to choose the right channels to market your Brand.
“Creating a great Marketing Campaign is very much like writing a hit song: Both need a “hook” to get people’s attention. Without the “hook,” I’m afraid it won’t be a hit.”
— JOHN GLENEICKI
Creative Director, TITAN CREATIVE GROUP
Most small-to-medium-sized businesses fail in the first few years because they simply don’t understand the value of branding and marketing. Most will invest all of their money into their product (Research & Development), believing that THAT is what’s going to make them rich and successful, leaving absolutely nothing for branding, marketing, and a website that is their brand’s HOME.
Whether you have the BEST product or service is IRRELEVANT. The CUSTOMER decides what is the BEST – based on their emotional tie to a product (or service).
Think about it – how many times have you heard someone give a detailed and emotional explanation about why they feel something is the best? Best ROCK GROUP in the world, Best SHOW ever on TV, Best MOVIE ever… they are emotionally connected to that ROCK GROUP… or that SHOW… or that MOVIE.
This is where MARKETING comes in.
Marketing is all about hooking the customer through carefully worded sentences and compelling visuals that create an emotion in the customer. Hopefully, the end result is – the customer identifies with what you’ve said, and they’ve decided by your beautiful branding and packaging, to give your product a try.
WHAT JUST HAPPENED? The customer purchased your product without even trying it.
WHAT SOLD THEM? The Branding. The Packaging. The Marketing.
For a business to be successful with their Brand, they need to understand that they will continually have to run Marketing Campaigns, and that a portion of all money coming in will be put back into run those campaigns.
What will Marketing Campaigns do for your Brand?
Marketing Campaigns create awareness for your Brand. They tell the audience – HEY, WE’RE BRAND X AND HERE’S WHAT WE CAN DO FOR YOU! But, it’s not a one-time thing; it’s something you MUST continually do. Coca-Cola didn’t tell us just once that, They are THE REAL THING. They continually tell us – They are THE REAL THING – 100+ YEARS LATER.
REPETITION = SUCCESS.
TITAN CREATIVE GROUP • Orange County, CA • firstname.lastname@example.org
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